Consumer tribes View on Open Library

Consumer tribes

by Bernard Cova

No reviews yet
First published: 2007 1 language ISBN: 9781280875724
Subjects
Consumer behavior Market segmentation Marketing Marketing research Consommateurs Comportement Segmentation du marché Fanklub Marketingmanagement Stammesgesellschaft

Reviews

Log in or sign up to write a review.

No reviews yet. Be the first!

More by Bernard Cova

Consuming experience

Consuming experience

Start-Ups and the Mobilization of Social Interactions

Start-Ups and the Mobilization of Social...

Le Marketing d'affaires

Le Marketing d'affaires

La vie sociale des marques

La vie sociale des marques

Stratégies d'incertitude

Stratégies d'incertitude

Project marketing

Project marketing

You Might Also Like

More in Consumer behavior
The hidden persuaders

The hidden persuaders

Vance Packard
Consumer behavior

Consumer behavior

Leon G. Schiffman
Customer Relationship Management

Customer Relationship Management

Francis Buttle
Consumer behavior

Consumer behavior

Del I. Hawkins
The world economy

The world economy

David Greenaway
Consumer behavior

Consumer behavior

Michael R. Solomon