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73 books found

Advertising Media Planning
Advertising Media Planning

by Larry D. Kelley, Larry D. Kelley

2003 22 ed.
Brands
Brands

by Adam Arvidsson

2005 9 ed.
Brands
Brands

by Celia Lury

2004 9 ed.
Brand Equity & Advertising
Brand Equity & Advertising

by Alexander L. Biel

1993 8 ed.
The Origin of Brands
The Origin of Brands

by Al Ries, Laura Ries

2004 8 ed.
Strategic brand management
Strategic brand management

by Kevin Lane Keller

1997 8 ed.
Living the Brand
Living the Brand

by Nicholas Ind

2001 7 ed.
Eating the big fish
Eating the big fish

by Adam Morgan

1999 7 ed.
Brandchild
Brandchild

by Martin Lindström, Martin Lindstrom

2003 6 ed.
Advertising and integrated brand promotion
Advertising and integrated brand promotion

by Thomas C O'Guinn, Thomas O'Guinn

2002 6 ed.
Building brands directly
Building brands directly

by Stewart Pearson

1996 5 ed.
Brand warfare
Brand warfare

by David F. D'Alessandro

2001 5 ed.
Brand leadership
Brand leadership

by David A. Aaker, Erich Joachimsthaler

2000 5 ed.
The 11 Immutable Laws of Internet Branding
The 11 Immutable Laws of Internet Branding

by Al Ries, Laura Ries

2000 4 ed.
The advertising business
The advertising business

by John Philip Jones

1999 4 ed.
Total Branding by Design
Total Branding by Design

by Paul Southgate

1994 3 ed.
Commitment-led marketing
Commitment-led marketing

by Jan Hofmeyr, Butch Rice

2000 3 ed.
Differentiate or Die
Differentiate or Die

by Jack Trout

2000 3 ed.
Brand Royalty
Brand Royalty

by Matt Haig

2004 3 ed.
The essential brand book
The essential brand book

by Iain Ellwood

2000 3 ed.